The Epic Road Trip
In line with its 60th Anniversary, Automobili Lamborghini launched a next-generation digital brand campaign across a period of eight months (August 2022 - March 2023) to offer present and potential customers, as well as their growing Web 3 community, the chance to earn rewards and connect with the brand online like never before.
CAMPAIGN SITE VISITS
ADVERTISING VALUE EQUIVALENT
To continue their Web3 journey and celebrate their upcoming 60th Anniversary, Automobilli Lamborghini wanted to differentiate itself from its competitors by offering a digital collectible program that appeal to the new generation of tech natives, as well as reward their existing and future community.
Each month across a span of eight months, four unique NFTs were released to showcase environments and styles that highlight the model's characteristics and unique personality and flair. Loyal collectors of a complete set of NFTs can unlock access to rare and unique NFTs, exclusive experiences, and a driver's seat in the Automobili Lamborghini Web3 community.
INVNT.ATOM and Web3Pro were responsible for the end-to-end project management, campaign and creative strategy of “The Epic Road Trip” NFT collection. Specifically, INVNT.ATOM led the way for 3D production, drop mechanics, creative content development, global PR and MarComms, while Web3Pro implemented the tech platform and infrastructure.